Data protection declaration and information on data subjects pursuant to Art. 13 DSGVO

The protection of your personal data is of course very important in the operation of this website. In the following statement, we will inform you how your personal data will be processed when you visit this website.

If you have any concerns, please contact us:

Federal Association of the German Sporting Goods Industry (Bundesverband der Deutschen Sportartikel-Industrie e.V.)
Adenauerallee 134
53113 Bonn, Germany
Phone: 0228/926593-0
Fax: 0228/926593-29 (German)


Every time you visit our website, we use so-called cookies, i.e. small text files that are stored in your browser.

These are so-called session cookies, which are retained by you until you close all browser windows. We need these session cookies so that we can process your enquiry on our website and direct you to the various subpages. We have a legitimate interest in this, as otherwise we would not be able to offer our website in this way (Art. 6 I 1 f EU-DSGVO). If you do not wish to use cookies, you can block the use of cookies in your browser settings. You can still visit our website, but not use it in the same way.

Google Analytics

This website uses - with your consent - Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site.

    _ga (temporary use over 24 hours)
    _gid (temporary use over 2 years)

These cookies therefore remain on your end device even after leaving our website and enable us to recognise your browser the next time you visit (persistent cookies). By using the long-term cookies, it is possible to recognize you when you visit our website again. The recognition takes place with these cookies to optimize the contents of our website.

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. This website uses Google Analytics with the extension "_anonymizeIp()". Your IP address will therefore be shortened immediately after transmission and thus made anonymous. Specifically, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being forwarded. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address initially transmitted by your browser within the scope of Google Analytics and then shortened is not merged with other data from Google. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide services related to Internet use to the website operator.

We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our services and make them more interesting for you as a user. In the exceptional cases in which personal data is transferred to the USA, an appropriate level of data protection is ensured as Google has submitted to the EU-US Privacy Shield (list available at

We use Google Analytics only after your explicit consent by the confirmation on our homepage (Art. 6 I 1 a EU-DSGVO). The submission of your consent is voluntary. You can also use the website without Google Analytics. You can revoke your consent at any time and prevent the use of Google Analytics by clicking [HERE].

Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland,
Privacy policy:
Overview of data protection:
Terms of use:

Contact form

You have the possibility to contact us via a form. We process your personal data (name, e-mail* and telephone number) and your message exclusively in order to process your request in the best possible way. Only the indication of your e-mail address is obligatory. However, entering further data makes it easier for us to process your request and enables us to address you personally. This is all in our legitimate interest (Art. 6 I 1 f DSGVO). We use the data transmitted by you exclusively to process your request in the context of e-mail communication and delete it regularly after processing your request, unless statutory storage obligations or rights make a longer retention necessary. We will not pass your data on to third parties unless this is absolutely necessary for the processing of your request.

Google WebFonts

Our Web site uses Google WebFonts, a service provided to us by Google, Inc. This service enables us to provide you with a consistent, visually appealing look and feel for our website using the font library provided. This is done by loading the fonts used on this website by the browser you use and then displaying them. According to our information, the browser used by you establishes a connection to the servers of our service provider and the information is collected that our website was accessed with the IP address you used. It is possible that your IP address will also be transmitted to the USA. The certification of our service provider  under the EU-US Privacy Shield ensures an appropriate level of data protection (list available at A uniform and visually attractive design of our website is in our overriding, legitimate interest (Art. 6 I 1 f EU-DSGVO). Neither a user analysis nor a user profile is created; your IP address is used exclusively for the targeted transmission of fonts. Third-party provider Google's information on WebFonts

Contact via e-mail function

We offer you the opportunity to contact us directly via e-mail. If you click on the button / the deposited e-mail address on our website, your e-mail program will open and you can send us a message to our pre-registered e-mail address. We have no influence on the data processing by the e-mail program of your respective provider; we merely create a link to the e-mail program.
We use the information you send us via e-mail exclusively to process your request; we delete it as soon as the communication is complete, unless legal storage obligations require it to be stored. This processing of the information you send us is in our legitimate interest (Art. 6 I 1 f EU-DSGVO).

Data security

In order to protect your personal data in the best possible way, we use SSL encryption (https standard) to implement technical and organisational security measures, which are also adapted to the current state of the art in accordance with the risks involved.

Rights affected

Insofar as personal data is used which relates to you as a natural person, you are entitled to various data protection claims against us. In accordance with § 34 BDSG, Art. 15 EU-DSGVO, you have the right to information about the data stored about you and its origin, the recipients or categories of recipients to whom the data is passed on, and the purpose of the storage.
In addition, you may be entitled to correction, deletion or limitation (of the processing) of your personal data in accordance with § 35 BDSG, Art. 16 - 18 EU-DSGVO.

In addition, you may object to the further processing of your data if we process your data on the basis of a legitimate interest (Art. 6 I 1 f EU-DSGVO); unless we process your data for advertising purposes, this requires a special reason. In the event of an objection, we will no longer process your personal data from the time it is received during the subsequent review and will delete it after completion of the review - if the objection is justified (§ 36 BDSG, Art. 21 EU-DSGVO). You can revoke any consent you have given us for data processing at any time; we will then not process your personal data unless there is legal permission to do so. An objection or revocation does not affect the admissibility of data processing in the past.  

Finally, according to Art. 77 EU-DSGVO, you have the right to lodge a complaint with the competent data protection authority. We will fulfil your rights immediately and free of charge. Please contact us; you will find our contact details at the beginning of this data protection declaration.